International luxury beauty brand; L’Oreal Paris is celebrating our different shades in their most diverse campaign to date. During the 2017 Golden Globes on Sunday, the mega brand debuted a new “True Match” foundation campaign called “Your Skin, Your Story,” starring none other than plus size model and body positive activist; Sabina Karlsson and a very pregnant Blake Lively. The commercial, which is being praised for its display of diversity and representation, features models, influencers and actors of all ethnic backgrounds and skin tones displaying L’Oreal’s True Match foundation’s 33 shades.
“L’Oréal Paris is a brand fueled by a mission to empower everyone to own and embrace their individual beauty and intrinsic worth,” said Tim Coolican, deputy general manager, L’Oréal Paris USA, in a press release. “By featuring a diverse blend of individuals and illustrating their individual skin stories, our new True Match campaign celebrates the power and beauty of feeling comfortable in your own skin.”
Yes, it’s just a commercial but it’s also a powerful reminder that no matter who you are, you’re worth it. The fact that it broke the barrier of color to include a plus size model was simply inspiring and powerful. Click HERE to watch the campaign video with everyone.