Rihanna’s makeup line, Fenty by Rihanna took the beauty industry by storm when it hit the market diverse options for beauty and makeup lovers. It wasn’t Badgirl Riri’s nonchalant appeal or sexy image that brought millions to the stands or helped it gain popularity among a wide range of people, but the true diversity and inclusivity of the brand that made it highly acceptable.
The Barbados native had previously stated how intentionally inclusive she wanted to be and true to her words the beauty brand is stocked with 40 shades of foundation, 30 contour/highlighting sticks and a luminescing lip gloss.
In the campaign for her beauty brand, Rihanna featured a diverse range of women from different races with various skin tones as well, which is the major focus of the brand as black women are rarely represented in the beauty world.
Plus size model and body positive activist, Paloma Elsesser who is no stranger to the beauty and fashion world and most recently landed on Vogue’s New Frontiers , was featured in the Fenty by Rihanna campaign video alongside models; Ducky Thot, Sleek Wood, Halima Aden, Camila Costa, Selena Forrest, Indyamarie Jean and Leomie Anderson.
Fenty beauty products also caters to people with albinism as well, so it’s no surprise the brand was named one of the most important inventions of 2017 by Time Magazine “for its quality-to-affordability ratio; and its emphasis on inclusivity”.