UK supermarket gaint; Sainsbury’s has joined this year’s end trend for upbeat festive ads with an animated tale about a father who makes it home in time for Christmas, accompanied by the singing of our favourite chunky man co median; James Corden. In the animated ad, a hard-working father; Dave is the star of the three-minute and 20 second ad as he comes up with a plan to clone himself to get his work done in time to join the family festivities.
The musical-style campaign uses state-of-the-art stop frame animation, which required 800 tiny models of Dave’s face to portray his full range of expressions. Ever since it’s release earlier today the ad became a fan favourite. This shouldn’t come as a surprise as Sainsbury’s christmas ad are known to make waves globally.
The supermarket’s Christmas 2015 ad featuring children’s book character Mog the Cat notched up almost 37 million online views. The exclusive Mog’s Christmas Calamity book topped the UK best-selling book charts for four weeks running. In 2014 Sainsbury’s, which always waits until after Armistice Day to release its Christmas campaign, partnered with the Royal British Legion for an ad based on Christmas Day 1914 when British and German soldiers laid down their weapons and met on neutral territory. Now toning things down to more ordinary characters, their ad still packs enough Christmas magic, watch below: