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Lane Bryant’s Unretouched Ad Featuring Denis Bidot Breaks The Internet


International plus size retailer; Lane Bryant is not one to go subtle with the statements they makes with their fashion ad campaigns and now they are breaking the internet all over again with this new as. Denise Bidot, plus-size model and founder of the “There Is No Wrong Way To Be A Woman” movement, is the subject of a photo Lane Bryant posted to its Instagram account on Thursday.

Clad in a two-piece bathing suit and a cover up, you might not even notice that the image hasn’t been retouched, or that Bidot’s stretch marks are fully visible in the shot.


The brand makes no mention of the stretch marks, instead focusing on what’s really important, that “It’s December. It’s Wednesday. We all need a break.” In an e-mail to media giant; The Huffington Post, Lane Bryant’s CMO and EVP of marketing Brian Beitler explained that the idea behind the image is pretty simple.

We at Lane Bryant simply believe that all women should be seen and celebrated as they are. Society and the media continuously project an unrealistic and frankly out-dated beauty and body standard,” he said.

The stunning model later posted the photo to her own Instagram, praising it for “how real it is” and thanking the brand for loving her body, “stretch marks and all.

See more from the lookbook below and shop amazing pieces from The Escape Collection HERE.

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The one you plan the trip around. (Now get on it.)

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