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Girl Boss Lagos: Toyosi Etim-Effiong of That Good Tapioca


Girl Boss, Toyosi Etim-Effiong has added another venture to her long list of exploits and this is one tasty treat. The Nigerian TV presenter, producer, petite curvy fashionista and now a ‘foodpreneur’, is the founder of ‘That Good Tapioca’, a brand committed to creating tasty tapioca pudding like no other. The good tapioca comes in multiple mouthwatering flavors including natural, caramel, chocolate, coffee, strawberry and more. We had Toyosi over at ATCL HQ for a quick chit chat (over some really good pudding) on how it all got started.

Toyosi Etim-Effiong


ATCL: Tapioca is such a throwback snack. Why did you choose to start a business around it?
Toyosi: I saw the packaged raw tapioca at a store and it took me down memory lane. You’ve rightly referred to it as a throwback snack. Everyone I’ve told about the business somehow brings up their grandmother. After binging on it for about a week, I started thinking of different twists I could bring to it. The idea of flavored tapioca was born and then I thought, “Why don’t I sell this to people? I’m sure there are people who have missed it and who would be surprised by it and won’t mind buying it” and that’s how it became the small business that it is now.

ATCL: What flavor is your personal favorite?
Toyosi: This is almost like asking a mother who her favorite child is LOL, I’d say all BUT I’m a little partial to the Plain and Caramel flavors.

ATCL: You have a busy career as anchor of the daily Morning Show on Arise TV which you also produce and you just got married. How are you making it ALL happen?
Toyosi: I just am. If something is important to you, you’ll make time for it. That’s what’s happening now. I’m getting less sleep, but I’m loving the rewards from being a foodpreneur.

ATCL: What has been your best feedback so far?
Toyosi: ‘Thank you. I was thinking about this a little over a week ago. I love it!’

ATCL: How can potential customers reach you?
Toyosi: Instagram @thatgoodtapioca and you can also give us a call on +234 8129272721




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