Giant retailer, SimplyBe has been leading the way in plus size fashion for years, creating the perfect fit for every plus size woman. When it comes to their fashion pieces; swimwear, active-wear and accessories, they never compromise.
They have now launched a new lingerie campaign with the tag Rules?Rewritten! The campaign manifesto which was written by Amy Bingham was clear on their consistent movement of breaking all the rules and norms in fashion. They first began this tag line when they interrupted London Fashion Week (LFW) a while back with their body positive protest with tons of designers, models, fashion enthusiasts, bloggers hitting the streets in sexy heels, picket signs and SimplyBe lingerie.
The campaign headliners are curvy artist Jourdan Jerome, model Precious Lee, YouTuber & model Yumi, make-up artist Matisse and model La’Tecia who can all be seen rocking beautiful pieces from the new collection and re-writing their own rules. Lacy thongs, artsy Brazillian briefs, high apex full cup bras, strappy things and curve midi bra tops are some of the highlights from SimplyBe’s new lingerie collection.
As always, SimplyBe is a not a one size fits all and you can always be sure to stay ahead with them. Watch the video from the campaign below.