Gabi Freshs’ New Campaign Proves Life is Better in a Swimsuit
Gabi Fresh is certainly no stranger to the creation of trendy, fabulous swimwear for the plus size community. Back in 2017, she released a limited edition resort collection that included underwire-reinforced bikinis, rompers, full-length dress-style cover ups and so much more. She has just launched a new Swimsuit For All collection and it might just be all you have been looking for this summer. The Gabi Fresh #swimsuitsforall 2018 campaign with the tag line POWER PLAY is a reflection of the confidence and embodiment of true femininity of the plus size woman. Having fun is easy when you look this good!
For the campaign shoot, Gabi put out an open casting call for plus size women ranging from size 10-26 in a bid to attract women of all shapes and sizes thereby creating a diversity. Nine amazing women were invited to do a freeing body positive photo shoot which took place at the Santa Monica Pier.
Actress and body positive activist Chel-C, Los Angeles based Gambian plus size model Soh, plus size model Mariah, YouTuber Sienna Linda, body positive activist Lauren Michell, plus model Danielle, model Joselyn May, plus size model Nekane and model Dubhe May were the 9 selected women for Gabi Freshs’ swimsuit for all campaign.
For this collection, Gabi Fresh includes Neon colours, rainbow patterns, floral designs and single hue swimsuits in stunning cuts and styles. The pieces from this collection are all available in sizes up to 24 . It was not just another campaign for another collection, it was empowering, enlightening and filled with body positive vibes as they lit up the day at Santa Monica Pier.
“Had the time of my life shooting this video with these beautiful women!!! Riding a rollercoaster 10 times at 8am in the freezing cold was definitely an interesting experience”
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Had the time of my life shooting this video with these beautiful women!!! Riding a rollercoaster 10 times at 8am in the freezing cold was definitely an interesting experience 😂😂😂 by the end of the day, it warmed up and we all danced to Juvenile in our bikinis in front of so many people at the Santa Monica Pier and it was the best, most freeing and body positive shoot ever. Thank you to all of the models, @swimsuitsforall and @brianquist for an incredible time! Link to shop the swimsuits in my bio 👙🍿🎢🎡🏖